I would like to pick up on the questions around multiculturalism and on Mr. Pollard's comments about gateway marketing.
I really like the notion of “Canada--Keep exploring”. I think it does reinforce the image people have of Canada. But I would like to just ask you, for example, if you're marketing Toronto, which is my community, as a gateway, do you piggyback that “keep exploring” on top of a multicultural component?
On Sunday night I went to see a flamenco dance company that's been operating in Toronto over 25 years. They've won international awards. I think people don't understand the level of sophistication of our multicultural nature. It's not just ethnic foods; it's really multicultural Canadian culture.
How are you folks approaching this? Because I think it is one of our incredible strengths.
Either or both of you?