For sure. Out of every dollar that's spent on tourism, 30 cents goes into tax revenues. The biggest winner of that revenue is the federal government. The second-biggest winner is the provincial government. The municipal revenues are also elevated. That's 30 cents on every dollar.
In a study we did with Grant Thornton we've shown that an increase of $100 million in the advertising budget for the Canadian Tourism Commission, which would put us on equal footing with Australia, would actually generate to the federal government more than the $100 million they put in, because the $100 million would be leveraged with the private sector. It would boost that budget up to, or close to, $200 million. That would generate revenues of...I believe it's $216 million more in federal revenue only. On top of that, there would be provincial and municipal tax revenues.
Tourism is an investment, and the federal government is a beneficiary. You hold much of the tourism product in Canada. The war museum or the park system are assets that are held by Canadians. It's important that Canadians know that when you're promoting our country you're making those facilities more sustainable.
You're making an investment, not only in the business private sector, but also in the public sector facilities you already operate.