If I misled you, I'm sorry. My suggestion was that the Canadian Tourism Commission's budget needed to be increased by $100 million to present the Canada brand in foreign lands, then to be followed up by the provinces with their particular sell messages.
So it's important that the provincial budgets are increased or certainly maintained in some cases, but I wouldn't suggest that the provinces not follow in foreign lands with a sell message of their particular destination. They're going to be less successful if people aren't predisposed to travel to Canada first. It's going to be difficult for Calgary or Alberta, for example, to be selling in Mexico or Australia or China, if they've never heard of Canada. And in many countries they haven't heard of Canada. We're only this white spot on a map in their minds. So when you present an idea about Canada and create a desire to travel to our country, then you create fertile soil for Alberta or British Columbia or Quebec to follow in with that message.
My suggestion was that the provinces have seen that challenge. And as I indicated earlier, about the value of tourism, they have increased their budgets for marketing, but they're going to be less successful because the CTC's budget has dropped by 12%, rather than increased to keep pace with the rest of the world and the provinces' increases.