The 400th anniversary celebration for Quebec City, as we talked about before, is important to the community. It's an important way of animating our country and an important travel generator. People don't go to Quebec City to stay at a hotel; they don't go to Quebec City to travel on Air Canada. They go there because there's something drawing them there. The 400th anniversary is an opportunity to compel people, to motivate them to travel to that city. So it's important that we attempt to promote the 400th anniversary, which is an important landmark. It may not hit all the successes we want it to, but we must try.
On December 4th, 2007. See this statement in context.