I've been in travel and tourism since I was 15, and I'm 55 now, so I've been around and never left the industry for over 40 years. Since I was 22 or 23—or for about 33 years now—I've heard of this issue. I've seen letters from guests who stayed at my hotels who were treated poorly at the border. We've made representations at the municipal, provincial, and federal levels. Now that I'm at a more senior level, I've had these discussions. I sit on the Canada Border Service Agency's advisory board, and I have had these discussions directly with Alain Jolicoeur, the president and CEO of the agency. It is a challenge for us.
I travel to other countries. Do I get welcomed by customs agents when I go to Portugal or China or other countries in the world? Not often. But should that be the standard we want? No. We should be a more welcoming country.
The challenge for us is that these customs people, and we are now putting guns on their hips, have been told that the security of our nation is their job, not being welcoming agents for our country. But your three words can be facilitated in a security context as well. It's just a simple little thing, and we'd welcome that kind of initiative and training.