I would just add that Canada has what the world is looking for. We've always presented ourselves as a value destination. We aren't a cheap destination. We never were presenting ourselves that way.
An Anholt study showed that Canada was third in the world as the most desired destination to go to. How are we doing in performance? We're twelfth. So there's a gap there. We were seventh in the world as the most visited destination; we're now twelfth. We've slipped five positions. But the Anholt study said that Canada, in the minds of world citizens, was the third most desired destination in the world for people to visit. So we have the opportunity. We just need to invest in that opportunity.