Exactly. It all works out to be dollars and cents and labour, because we only have two choices or things we can control in our industry: the cost of our goods sold, and our labour costs, generally speaking. Labour costs are getting harder and harder to manage every day, with increased minimum wages and labour shortages and everything else. And then you have the cost of your goods sold and the price of gas, and commodity prices are going through the roof. We just can't keep up with it. Ten years ago, when I joined this association, the profit margin in Canada was 10% in our industry. Today it's 3.2%.
On May 12th, 2009. See this statement in context.