I'm going to show you how fees have increased using a percentage rate. That's what's in store for us now. From 2007 to 2009, in the past two years for all retailers, credit card fees have risen an average of 37%. Most transactions are conducted by debit card. If you do the calculation, it's quite clear that the losses are major. For a supermarket, a fee increase in the order of 37% represents $66,000, and $7,700 for an medium-size grocery store. Those are very large fees.
We can't afford to have credit fees rise even higher. For some very large businesses, those fees can even reach $125,000. We can't transfer those fees overnight. We have to recover the money somewhere.