Great. Thanks.
Mr. Scott, one of the things I've heard from my local chamber of commerce in Sudbury is that many of these small and medium-sized businesses, as I think Mr. Conacher said, see credit cards and debit cards as a public utility. I like the way he's using that.
Are we going to see, for example.... I don't want to name the financial institution, but in a television ad, there are two ladies shopping at a grocery store, and one of them says, “Hey, I got two bucks. What did you get?” Do you think people recognize that your store has just paid for that two bucks? The woman makes it seem like she just got this two dollars free and it seems like it's coming from the credit card company. Do you think the average Joe or Mary in Canadian society understands who's paying that two dollars?