So what we're saying is that the business must now make sure they get that consent at the front-end.
For a business that sends out an electronic message that provides information about product updates or upgrades that a person is entitled to receive for a product purchased more than 18 months previously, I guess you would say the same applies.
What about sending newsletters, business publications, or company information from anyone who has made an inquiry about a company's products or services more than six months before?