I would fully agree, and that is something we have experienced working with both direct mail marketers and electronic mail marketers. There is a significant shift because of cost, especially in a down economy. People are looking at how they can save their budget. Online marketing budgets are getting larger. Offline marketing budgets are starting to shrink accordingly, because of the cost, because of the return on investment.
The Direct Marketing Association saw a $45 or $48 return on investment for online electronic e-mail communications with consumers, so what you're seeing, even with the direct mail piece, is that if you send 10,000 messages and 100 people respond, that is considered successful. If you send 10,000 e-mails and 100 people respond, you've failed at what you're doing, because the response rates and the interactions of people are such a significant thing that businesses are relying more and more on electronic commerce because of the cost, because of the cost savings, and because of the high returns and the measurable, tangible results, which they can see through how many people are opening, how many people are buying, and how many people are interacting with their messages. There are the tangibles that will help business in this regard.