I was just going to say that I find it amazing that more than ten years after we introduce private sector privacy legislation we're still acting as if obtaining appropriate consent from their customers is something new for business. I mean, please.
PIPEDA, the private sector privacy legislation, was introduced in 1998. It didn't take effect until several years later. We all thought that would provide everybody with plenty of time to get used to this, just as with the do-not-call list, and now with this. Businesses have been operating in an environment where obtaining the consent of your customer has been in place for the better part of a decade. Making sure that your customers are agreeable to hearing from you is not something that is so new.