Well, I actually think the legislation does deal with this in part, because there is, as I mentioned, the business-to-business exception. I'll tell you that when I launched my spam complaint, it also happened to be against a sports team. It was against the Ottawa Renegades, the old CFL team, not that they were spammers, but they kept sending me these messages. They lifted my address off the university's directory.
I found it interesting to note that the university took the position that this was the university's commercial e-mail address. Now, there is an exception for true business-to-business e-mail, where it is directly related to the business itself. If someone was trying to send Mr. Lake a message that was about a hockey trade, tickets, or something like that, that's directly related, and you're okay. When they're trying to sell something else entirely, the business-to-business exception doesn't apply and that would be a violation.
I actually think the law does a pretty good job, especially when we're dealing with businesses and publicly available addresses, of trying to address the instances when there is legitimate business-to-business e-mail, which can continue to happen, as opposed to the spam or the outside messages, which would now fall into the spam category.