What I'm a little bit concerned about, though, is that 31 days is a long time. I'm sure when you send out a request to subscribe to someone, they're not going to get in your system 31 days later. You're going to activate them as a customer immediately, probably within days, if not hours. Why 31 days? Is it just a matter that you don't want to put resources on for people to unsubscribe? Is it technically difficult within the 10 days? Is it a matter of resources, or if there's a technical problem with unsubscribing people, I'd like to know. It's a big issue to me because, once again, if you're giving out your information and your consent, then you should always have the right to take that back, and within a reasonable period of time. If you get on the do-not-call list, it doesn't take that long, 31 days.
So that's what I want to know: is it technical, or are resources why you can't meet the 10-day limit?