I'll go back to my initial point: implicit consent is a door that everyone will try to walk through. The only way to close that door is to say it's explicit consent. You've already opened it so wide with existing business relationships. Everybody I do business with is automatically deemed to be allowed to send me e-mails, whether it is allowed under PIPEDA or not. Whether they have proved implicit consent or not, it's deemed that it's happened. It is all extremely wide, and yes, this bill is a huge shift. Make no mistake: we're shifting from companies being able to e-mail you now at any time they like, about anything, to no, they can't. Yes, it's a huge shift.
Do I think it's going to cause problems and changes in business plans? Yes, absolutely. Do I think it's the only way to actually stop spam? Yes.