Thank you very much, Mr. Chairman.
Thank you for inviting me to testify at this hearing on this very important topic and on this most excellent bill.
On behalf of Amazon.ca, let me add my voice to the chorus of praise, congratulations, gratitude, and support for your work on this matter and for Bill C-27.
I could easily spend my five minutes complimenting various features of the bill, but I believe my appearance here will be more valuable to you and your committee if I may suggest two areas for improvement with modest changes.
The first area is with respect to the consequences of honest mistakes. We have long said that honest e-mail mistakes should not be punished; that problem spammers wilfully and intentionally spam; and that reputable companies should be able to e-mail their customers without fear of legal retribution for honest mistakes. The market already provides very strong disincentives. Honest mistakes also aren't the source of the real spam problem; our e-mail boxes aren't barraged with messages from companies that accidentally sent them. Again, problem spammers wilfully and intentionally spam.
This is already recognized implicitly in Bill C-27, the purpose of which is “to promote compliance with the act, not to punish”. It's also somewhat more explicitly recognized in the defence sections of the bill, proposed subsections 33(1) and 54(1).
At your June 18 hearings, CRTC Chairman von Finckenstein said the question of whether someone should be fined will be answered considering whether there was a “wilful breach” of the law. To make the bill clearly state the chairman's understanding, with which I agree, I suggest that proposed subsections 20(1) and 51(1) be amended so that only those who have wilfully contravened the act are subject to fines or damages. At the very least, the bill should be clarified in the defence sections using the words of Senator Goldstein's bill, Senate Bill 202, in section 22: “A person shall not be found to be liable for a violation...or if the violation was due to inadvertence or based on an honest mistake of fact.”
These simple changes, courtesy of Senator Goldstein's wise drafting, would go a long way to clarifying in Bill C-27 the consequences of honest mistakes.
The other area that could use improvement is with respect to the duration of implied consent based on purchase. In Bill C-27, implied consent based on a purchase would expire after only 18 months. We believe that in the best interests of consumers, this period is much too short. First of all--and this is not a criticism, mind you--18 months is arbitrary, as already has been acknowledged before this committee. It's not a magic number, demonstrably different from 17 or 20 months, or 36 months. But most importantly, 18 months is much too short. It is not in line with consumer expectations and customer-friendly practices. Two obvious areas are: first, the production cycles--particularly for creators, such as authors and bands--can be much longer than 18 months. Joan Thomas won the most recent Amazon.ca First Novel Award for her book Reading by Lightning. Shouldn't consumers who bought this book be notified of her next book, even if it takes her many years to write it?
Likewise, product life cycles--for example, cars, headphones, computers--are often much longer than 18 months. Consumers expect notifications about new works or replacement products at the appropriate time, not at 17 and a half months. So from a consumer perspective, indefinite duration of this implied consent would be best. A limited period actually could increase commercial e-mail. Sellers may rush to beat an artificial deadline, causing a barrage of e-mail at 17 and a half months.
It's also hard to believe that limited-duration implied consent would make much difference. Our in-boxes are not full based on purchases in the distant past, and for the rare exceptions, consumers may opt out or block. If we must have limited-duration implied consent based on a purchase, five to seven years would be best for consumers in order to take into account production cycles and product life cycles.
I look forward to your questions.
Thank you again, Mr. Chairman.