Absolutely, people buy within fairly narrow categories. They show they like a particular author. If, say, they bought three or four books by a particular author that they've just discovered who's written over the past decade and a half, and that author releases another work in 24 months or 19 months, we would not, under the current draft, be able to e-mail that consumer about the new release. But if they came out in 17 months since the last purchase, we'd be able to do it. That's why it's so arbitrary.
The producer cycles for an author can easily be four or five years. The product life cycle for things like computers, headphones, and such things that we also sell at Amazon.ca are not 18 months; they're more like 24, 36, or 48 months.