When we started this process of identifying potential solutions and quantifying the problem—because that's where we started four or five years ago, as we saw the problem coming—and when we engaged organizations such as CAA, which represents millions of motorists across Canada, they took a keen interest in this issue. They really felt that if the aftermarket were not provided with access to the information and the tools, a supply and demand problem would be created in the marketplace. And as Mr. Finch suggested, we were most concerned about the rural areas.
I can use the example of Mr. Rota's riding. I'll use the example because I'm originally from that riding. If I drove a Honda and lived in New Liskeard, Ontario, the closest Honda dealership would be in North Bay, which is 125 to 150 kilometres away. When we looked at the total number of shops located in the rural areas versus the vehicle population, there was a significant disconnect. The ratio was very high. Not having access to that information was going to create a serious situation, especially in the rural areas.
The other point to consider is that consumers love going to the aftermarket. Every year J.D. Power does a customer satisfaction index, and year after year, aftermarket facilities—our members—rank consistently high in customer satisfaction. So we wanted to ensure that consumer choice and consumer experience would be maintained; that's why we felt the consumer voice needed to be heard on this issue. And I think it was heard, especially through CAA.