Thank you very much for that question. The answer is, obviously, because you want a financial return. In the model I'm suggesting, if it were like a community interest company in the U.K., the share pays a dividend. There's a thing called an asset lock, which means that somebody can't benefit for private purposes, so basically there's a control on the size of the dividend: the assets can't be stripped out of the organization, but there is an annual dividend. Basically, somebody would be purchasing these as an analogous form to some kind of low-performing investment that they had, which might in one sense be somewhat secure.
A week ago Monday in The Globe and Mail “Report on Business” there was a review of the social enterprise fund of the Edmonton Community Foundation. It has partnered with the City of Edmonton, and they have created an investment fund. They invest in social enterprises, and their return on their social enterprises last year was 6%, while their return on their portfolio was minus 14%. So it doesn't give a really high return, but it does give a return, and it would be part of an asset allocation for somebody who is making investments.
Secondly, if you have money that you're investing and decide you want to put it, let's say, into a mutual fund or something, and you live somewhere outside the major urban centres, you would recognize that the benefit of your investment, if you put it in a company, would probably not be in your community. But if there were these community interest companies, quite a lot of them would be regional or local. It would mean that people would be able to buy shares in something that was happening in their local community. They would know that they were investing in their own community.