Simon said he's not an economist. I'm not a lawyer, but I am an economist. My belief is that the right thing to do in this instance is not to try to overregulate that part. If you allow sustainable competition in the form of new competitors such as ourselves, what you get is a pretty simple equation. If you don't have a cellphone, we need to take you, the customer, and show you the reason you should get one. We have to understand the obstacles to be overcome. We have to create value. If you are a customer with an incumbent and we're trying to get you to come over to us, it is about increasing value and what the levers on value are. It's what you offer in product, service, and price.
I would argue that as long as you don't have three simple players and as long as these are sustainable competitors, you are going to get what you want for the end user, which is lower prices and higher penetration.