The practical matter is that we have introduced a flat-rate unlimited model, and WIND has a flat-rate unlimited model.
I can tell you that the incumbents never had, and still don't have, a flat-rate unlimited model. Who benefits from that? The consumer benefits. Are we taking lower margins? There is no question that we are.
To go back to Mr. Masse's question, look at what we put into the market when we had the ability to put anything we wanted into it. We put in a low-margin product that benefits consumers. Why? That's the way to break inertia. That's the way to get consumers who don't have a cellphone to buy one.