First, a little correction. We don't produce. Our philosophy is to work with independent producers, so we buy programming.
The fundamental issue is the second part of your question. Suppose that tomorrow morning Verizon is authorized to come into Canada and it buys Rogers. All of a sudden, we're negotiating with Rogers, first to have access to Rogers and second to be promoted by Rogers. Third, they package our services with whatever they want. That's the role of the BDU at the present time; they package. They pay us what they think is the value of our service. They charge to the consumers. We have absolutely no access to the consumers. We don't even know who our subscribers are. The BDU controls all of that.
We're saying that they're not just pipes; they're not simply common carriers. Common carriers do not interfere with the content. The BDUs, cable and satellite, like ExpressVu or Shaw, do have an impact on our content because they decide where they will carry us, how they will carry us, whether they will give us a digital slot or only an analog slot, whether they will allow us to be packaged with interesting services or with very low-penetration services. They have the right of life and death over us. That's why they are part of the broadcasting system, because they are intimately linked to our operations and success. They're not just carriers. That's why we say the mere regulation of the broadcasters is not enough. We need to have them considered as part of the broadcasting system and controlled or supervised by the same authority. Otherwise, we could end up not being able to have access to them and we would be left in the cold.