It is important to consider this program in the more comprehensive context of the government's approach with regard to the tourism industry. This is one program, but there are others.
With regard to this program, it is important to underscore that it is limited to two years: we had it last year and we have it this year. As the minister stated, this year, the government has decided to target more locations. It has also decided to invest along with the Canadian Tourism Commission, which we be able to support efforts in the coming years.
One must therefore not just look at this year, because this was the final year of a two-year program.