Yes. As a retailer or as an owner of the device, you want to make sure your profit and loss is based on a number of factors. Certainly if you're giving away product, you should be concerned about it. Most retailers are very concerned about it. They want to ensure that they're not. And they also worry about consumer confidence. It's very important for most retailers that they do not lose the confidence of the people who are spending their hard-earned dollars there.
On June 17th, 2010. See this statement in context.