The speed at which markets changed surprised us a little. Since this morning, we have been talking a great deal about newsprint production. In the 1990s, that production could easily have represented almost 60% of overall paper production in Quebec. Afterwards, some diversification occurred in terms of paper product production. In Quebec, newsprint represented at the time almost one third of our production. In the last three years—between 2007 and 2009—there was a 35% decline in the North American newsprint market. In spite of the adjustments that were made, that sudden change in newsprint consumption did not allow us to adapt to the extent that we would have liked.
In my presentation, I emphasized innovation. We are very aware and are moving forward to restructure the industry. We need innovation and demonstration. One example would be our research centres. For one thing, we no longer have the money we need to invest in research and development as we were doing before. We are starting to see the consequences of that. There is some great research being done. Products are being developed. Technologies are—