There is a deadline for existing relationships between people and businesses or non-businesses, charities for example. Based on that principle, a business has the right to send email to its customers if there has been a transaction between them within 24 months. It has in fact been set at 24 months. That is one of the changes we made in committee the last time. There is a 24-month deadline to seek consent.
On November 2nd, 2010. See this statement in context.