Monsieur Vincent, I'm happy to answer that question.
Here's how it actually worked when I worked at Texaco Canada 25 years ago. Depending on my territory, I had 28 to 30 gas stations that were my responsibility. Every retailer had binoculars. We would see what was happening on each corner with our competition. We would decide if we would match their price.
Do you know who made that call? I did, for my gas stations. They would call me—and I was with Texaco at the time—and say Imperial Oil, Esso, is at this; Shell is at this; Sunoco is at this--what do you want to do?
At 23 years of age, I made the decision on what the price was. The system was a little bit different when I went to Esso, but it was still a call-in. It was based on what others were doing.
At the opposite end, I would call my retailers and say what we're doing today is we're going to restore, what we called a restoration. We were going up 5¢ based on what the barrel had been and what the refining costs were. We would sit on it and were hopeful that our competitors would match it.
Do you know who else does that? Bread companies, tire companies, everybody does price shopping to see what the price is. Do you know what the difference is, Monsieur Vincent? The price is on the street, not on the shelf in the grocery store. It happens in every single industry. People know what people are spending on the retail side.
I applaud Mr. McTeague for being able to determine the price. It is a formula. You get the New York barrel price and you apply a formula, and it tells you approximately what the gas price is going to be the next day. It's not real rocket science.