There should be a wholesale market so there is competition. Otherwise, first, you have only baby Bells, if I can put it that way, that are reselling exactly the same thing.
Second, if I am a wholesaler, it is up to me to decide how I earn my money. If it is from unlimited access and the market supports that, fine. For consumers, it is better to have those people.
People are mainly going to stay with Bell, but a fair number of them are going to choose somebody else. That will bring discipline to the market. We may get lower prices, or less of an increase.