The problem is that you can't say either, and you're in charge of a $670 million project. If every single province is now going to be measured in terms of throwing out different amounts of funds, whereas in the past we actually had the backstop of a mandatory census, if we're now going to have additional dollars disproportionately assigned for advertising across the board, won't that create some weaknesses in the system that didn't exist before?
On March 8th, 2011. See this statement in context.