We're doing what we always do. The most important thing, as I mentioned in my opening remarks, is broad-based support. A few weeks ago, we began a national outreach campaign. We're going out to municipalities, businesses, and various organizations, and to the media as well, asking for their support in the promotion of the census. Our experience suggests that it has much more impact when another person says “this is important” than when Statistics Canada says it.
So far in our campaign, we're getting very good support across the country. We've had a provincial government make a public commitment to spend $500,000 on advertising. We've had various kinds of commitments from various organizations across the country. It's going quite well.