As I said in our presentation, it's quite possible now that one would be hired to write something for the Internet that would end up on television, or with a mobile phone company that wanted specific dramatic content partly to lure customers into buying their service. They could do that, and they're integrated now, so if it becomes a success, it might end up online. We've also seen a growing number of cases that involve web series; people are hired to write small dramatic series for the Internet, which are then being put together and appearing on television. It's only a matter of time before this goes through mobile as well, because mobile is one of the main platforms now for alternate viewing of dramatic material.
As far as content and Canadian stories go, this is a challenge in our current system with our current laws and our current regulations. We as an organization are lobbying the CRTC to strengthen our ability to tell our stories and to ensure that our domestically owned broadcasters still hire us to do that, because their interest is just to show American programming.
From Mr. Pineau we had the example of film. It's different in television because it is regulated, but it's not easy. It's still a struggle. Put foreign owners and American broadcasters, who are the strongest entertainment bullies in the world, into the mix, and we'll need good luck to have a chance of keeping a foothold with our own stories about Canadian life. We might still employ Canadian writers, but they'll be writing about American life, and that's what we don't want.