The research we've done suggests some of the psychological barriers I mentioned.
The research suggests the following about businesses. One, they think it's too costly to get a domain name and a website. It's not, by the way: it's very cheap, and cheap enough that most businesses can afford it. Two, they think it's too complicated. So we have tried to break through that barrier by creating a customized solution that they could step through very quickly. Three, lots of businesses just don't see the value. They say they're a local business operating on Union Street in Kitchener and ask why they need to be globally relevant. The answer is that we trying to help businesses understand that value proposition by bringing them to that next step, to get them a website and to get them online, so they can see for themselves how their digital storefront is just as important as their physical storefront.