First and foremost, the rural market is a competitive market. We have competitors in the rural market. I'm here, as I've been invited, and I hope you'll invite some of our competitors in the market. They face the same challenge, which is how to get access to the spectrum. How does it impact the consumer?
We have markets in Canada where I have capital. I don't want to speak to specific examples, though I could if that would be helpful. Others also have capital. We have 4G technology. I'd be delighted to invest in that market without a government subsidy, but I can't. Why? Because I don't have spectrum. Without spectrum, there's no value in putting up towers, having equipment on those towers, or investing in the technology. I can't operate without spectrum.
I think that's always hard to get across. There's so much focus in the marketplace on the mobile opportunity. At least 15% of Canadians will get their broadband, not through wires but through satellite and wireless, because of low population density and geographic challenges. Without having access to spectrum to deploy wireless technology, those Canadians will neither get the service nor be able to. As their demand and need for real-time entertainment or complex applications grows, they will not be able to get a service that meets their needs.