We have the technology. In terms of the markets, probably the best example I can give you of full engagement—both business and community and government—is New Brunswick. We deployed in the province of New Brunswick in less than three years. We deployed in an area with 43,000 households that were unserved by traditional landline technology. We went from 0%, because there was no broadband available, to just over 50% adoption in three years. That is exceptional in terms of adoption.
What were the factors? Community engagement was one. We were on the radio constantly, and when I say “we”, as a collective the issue of broadband being available in the community was front and centre. There were MPs, local members of Parliaments, and community government, just so much noise out there about broadband being available and how it could be deployed. And again, that wasn't all our advertising; there was just a groundswell of community engagement.
That's the best example I can give you to date of everyone coming together, not just to deliver broadband, as we've done in bringing in that technology and capability, but also actually to engage as a community in using it and capturing the digital advantage—