Unless we execute unlicensed spectrum today, the challenge with it is that you can't control, you can't plan, for capacity. When we started in our business, there was 5 gigabytes of monthly download. Today, in a span of just under five years, we're getting closer to 20 gigabytes of monthly download.
Rural Canadians use broadband in the same way that urban Canadians do, in that 46% of our customers use it for real time entertainment. It's almost the same percentage that you see in urban Canada. We've seen the adoption of this technology in our markets; when we make broadband available, rural Canadians subscribe to broadband.