It's an important issue to our company.
But again, on digital literacy, what is the number? Seventy-five per cent of Canadian households have a working PC and 25% don't. It's those small percentages, it's about the danger of those small percentages. Twenty-five percent may not sound like a lot. Fifteen percent of Canadians don't have access to broadband. These are all small percentages, but when you do the Venn diagram, it results in a number that I think is debilitating to the advancement of e-commerce and mobile commerce.
This is my final comment. We talk a lot about the state of mobile in Canada, and the state of broadband. Never underestimate the challenges of the Canadian shield and the Rockies, meaning the challenges of geography and low population density. If we were Montreal, Toronto, or Vancouver, and we looked like Singapore, some of those challenges wouldn't be as significant, but we're Canada. We've got some great big cities that are easy to serve, and then we've got a lot of space in-between. It's what makes the country great. It's what makes the country challenging to knit together.