In terms of being able to enable merchants, probably the biggest challenges these merchants have is “Oh, great, another technology, more infrastructure costs. How do I deal with that?”
The reality is that one thing that we've made very clear is that we are not dictating any particular technology for anyone to embrace. We've taken a very ubiquitous stance, where we're not saying we're endorsing NFC and this operating system, or this handset. In fact, we figured out ways to be able to leverage existing infrastructure in a completely new way, thus not bearing any additional cost for merchants.
One of our most popular products for small and medium-sized businesses is a product called Website Payments Standard, which is a very basic payment button that you put on your website allowing you to enable payments on your website very quickly. We were able to flip the switch last week, and for the hundreds of thousands of Canadian merchants who have that product, we've now created a mobile version. So rather than them trying to bear the cost and figure out how to get their website to look good on an iPhone or a BlackBerry, we've actually enabled that for them. So now they have mobile checkouts from PayPal, and we bore all the cost on that.
We haven't pushed any cost down to the merchants. We just think it's the right thing to do for our merchants.