By and large, it actually works fairly well. One of the reasons that it works fairly well for us is that payment providers like PayPal, and for Apple for its App Store, and RIM for its App World, frankly, make it work a lot more easily for us. To their credit, especially Apple and RIM, they changed the entire mobile gaming sector because they developed a model where they basically said, “Give us your content, and we'll distribute it for you, we'll do a 70/30 split where you get 70% and we'll get 30%, and we'll take care of all the transactions and all the back-end”. That was a huge change for us. As a consequence, it revolutionized the industry and made the markets much more accessible to small and independent gaming developers, the shops of one to five people, that wouldn't before have been able to afford the investment of $10 million to $15 million to make a game, but who can now actually afford to make a game for the Blackberry for, say, $15,000, $20,000, $50,000.
On November 21st, 2011. See this statement in context.