Commercialization expertise includes all elements or knowledge of the market and the customers, understanding what the customers need, understanding how they can be satisfied and, equally important, understanding the ways that one can reach the right customers in the process. This is not quite as developed in Canada as it is in other countries.
As to enhancing the level of expertise in commercialization, one of the major recommendations we are making is to educate people in business management. Education in business management, including marketing and relationship management, should become compulsory for all science and technology students and should be an option for all other students. We should also nurture, even in high school, what I call the commercialization competencies: confidence, competitiveness, and knowledge of the world. High school is when people's character is being created and developed.