But, Mr. Dicerni, we can agree on one thing: the Canadian brand is excellent around the world. Still, we need to support that, we need to attract people. While Canada is drastically cutting its promotion budget—this is the role of the Canadian Tourism Commission—I'm seeing countries like Ireland and Greece invest almost double, which seems a little ridiculous to me. It's as if we were trying to acquire Canada's brand, when in reality Canada has been declining for years as an international tourism destination, compared with other countries that are emerging very quickly. You aren't alleviating my concerns at all.
On March 15th, 2012. See this statement in context.