We have an outreach team who does that. In fact we've been speaking to most of the universities and the technically oriented colleges in Canada.
We also have, with various IP associations, a speakers bureau type of approach. We have canned presentations, such as IP 101, and how to benefit from IP. Either my own staff or staff belonging to the various IP associations can take these canned briefings and give them out. We've been giving hundreds of these briefings per year. It's been quite successful.
We also have case studies that we've prepared for university professors, which they can give in their engineering, management, or law courses. These are cases that will bring the students to a better understanding of the use of IP and the benefits of using IP for an enterprise.
We have quite a bit of outreach, but when you hear that 80% of companies don't know who we are, it's an area where we need to spend a whole lot more time and resources.