There is an entrepreneur from Chicoutimi who wrote this book, Innover c'est bien... breveter c'est mieux!--To innovate is good...to patent is better!
She started getting patents in her business. At first she was afraid. Then she made money out of it and wrote this book, describing the five myths that entrepreneurs have about the patent system. She explains in easy-to-understand terms that you don't need to be afraid. IPIC has been supporting a tour that she's doing in Quebec.
More of this can be done. It's just a question of fear. If you want to design a building, you'll hire an architect. If you need an engineer, you'll hire an engineer. If you need a patent or trademark, you'll hire an agent. It's no different from other areas of doing business.