Well, I can give you an example where legislation was introduced and it had a profound effect on the marketplace. It wasn't film, but it was music. The legislation in question was the French law that was introduced to bolster the intellectual property regime in terms of protecting music. An economist from Wellesley College in the United States did a study that measured the impact at the introduction of that law. What he found was there was a profound change in consumer behaviour. Almost 25% of the population went from taking to buying, and it was almost instantaneous. Interestingly, when the law was introduced—the law was called Hadopi--one of the searches that he did was a search on Google. And he found this massive spike at the time the law was introduced. People were trying to learn about “What the heck is Hadopi and what does it mean to me?” What it meant to a lot of them was it's time to migrate to the legal marketplace.
This, by the way, wasn't a total surprise to me, because research that we've done over the years suggested that there's a very significant.... Canadians don't wake up in the morning thinking they're going to steal something. They may just end up doing it. Whether it's a Louis Vuitton bag or whatever, they may just do it. I don't know. But they don't wake up thinking they're going to do it. What we found in our research was that a significant number of them—if they were educated on the issue and if there were meaningful consequences—would shift into the legal marketplace. That's part of the thing that we're trying to recapture here. It's not just about promoting the supply of IP, which is a very important role of government. It's protecting the demand for it.