I think part of the issue is that it's an extremely complex area. I think I read that on Thursday somebody used the terminology of drinking from a fire hydrant.
We have to focus the discussion on the uses, advantages, and bottom-line benefits of intellectual property to the business, and not worry about the nuances, the subtleties, and dotting the i's and crossing the t's, which are really things that can be dealt with once the benefits have been determined.