There are simple approaches as well. We're trying to do one with the provinces. When somebody is starting a business and goes to the provincial government to ask what they need to do to start their business, it's simple for the person to say, “Maybe register your name as a trademark so you don't lose it later,” or “Get a patent if you have an invention, before you start selling it”--just that basic approach.
Mr. Henderson mentioned CIPO. It's probably the only group right now tasked with raising awareness. The problem is it's not their core mandate. As revenues drop if there are fewer filings, that's the first place they cut, the outreach program. When revenues come up, then they'll do more outreach. We need some form of stable funding for that awareness to happen.