Just to support some of Chris's comments, we see that pipeline through the Internet coming from overseas as a primary source of jerseys. We've worked closely with the criminal intelligence analytical unit from the Canadian Anti-Fraud Centre in North Bay. They have a project in place now—if you're not familiar with it—through which they're trying to hit the money of the counterfeiters overseas. They're working with the Visas and the MasterCards through their merchant accounts. Through their merchant account agreement, if there's any breach of the agreement, their merchant account can be suspended indefinitely. So once the folks at the Competition Bureau are able to identify suspect product on the Internet, we make a purchase. We inspect that purchase once it arrives in Canada, and confirm it's counterfeit. Then they'll go back and spend some time with the folks at the merchant account, whether it's Visa, MasterCard, or PayPal, tell them it's counterfeit, make a declaration, and those folks will then suspend the merchant account of the exporter in Asia.
Eventually we hope to try to stop it at the money source, and we see those sites coming down. For example, last fall, through our pilot project, between August and September, we actively shut down over 75 sites out of China based on counterfeit Team Canada product only.
There are hundreds of other sites that are doing other counterfeit product, from fashion brands to software brands, etc. But this is just one small project led by Mr. Barry Elliott that has found a solution outside of the formal cross-border legislation, to help us fight counterfeit products.