That brings me to my next question, which has to do with the fact that you have some companies that use very restrictive models for protecting their products. I'm thinking of television networks with television shows they have very strict rules around. Or they'll control how that's put on the Internet, for example, as best they can.
Then you have other examples. I'm thinking of a company we had a story about in the media here not long ago, Getty Images, which has moved from having the regular watermark that you often see on photographs online—where it actually obstructs the photograph—to having a link to their website up in the corner of the photograph so that someone can voluntarily choose to go there and decide whether or not to pay. In fact they've been very successful in getting payment for their images as a result, whereas you see some other companies that have the opposite model and are struggling in terms of trying to get revenues or are losing great quantities of revenues.
Is that a model to pursue in terms of frameworks or legislation? Is it the way of the future?