Yes. Getty Images are themselves taking part in the exercise I referred to that's active here at the moment, the feasibility study of the digital copyright exchange. Getty Images' business model, which you've just described in its use of metadata as part of a pricing platform, is very much the kind of idea that is needed. But in my view, it's the sort of idea that will probably be more rapidly and successfully accomplished with a bit of guidance, nudging, shoving, or shaping by government than it will be simply by individual players in individual business sectors devising their own mechanism. It's not that one would replace the other; it's that we need this to happen right across the digital economy if we are to have effective safeguards against copyright infringement, and if we are to take full advantage of the economic opportunities of what are, after all, global digital markets, in many cases.
On June 12th, 2012. See this statement in context.