As was said, one of the problems is the culture. I think if you are a very product-driven company and you have to push the products out the door and that is what you do, and you make money doing it, that's fine. If you're in this culture and don't have a longer-term vision of where you should be five years or three years down the line, you don't deepen your knowledge so that you can create more value for your company. It's a culture change that you have to move up the chain.
In Canada, we've been very successful. We're resource rich. We've been very successful in traditional manufacturing, in traditional companies. This move to a higher level of R and D in a global economy to be more competitive I think is the change that has to be done, and it's not easy to do.