I agree that's a high-risk area.
One of the issues is that you cannot get VC funds to fund that development. Companies are obviously tightening their belts. They also don't have the full capability to invest in these.
Also, I'm not talking about 10 patents; I'm talking about 10 ideas. One of the things is that some of those need to then be pulled through to the commercial end. We have to be able to accept that if we invest in 10 ideas, $1 million on each, then we have to look at the outcome. Does that $10 million generate three businesses that make $200 million in revenue? We understand that we have to do that and let the other seven fail, because if you don't explore that, you will never get to the end.
That's how I look at it; I look at my success rate. I'm closer to the market, so my success rate should be higher because I should know the problems, but at the stage where it comes out of university, you generally don't have a single idea, a single patent, that says that's going to be a success. You generally have to layer on other IP as you develop it and get into the final production.
We are a little more of a risk-averse society in Canada. I look at some of the U.S. initiatives; I've been at a meeting where we were looking at potentially developing a new battery material, and the level of investment was in the millions of dollars. We had to do a minimal amount of work, and we asked “How much do we need to develop this?”
It can be done fairly quickly, but you have to be able to accept failure.